If your brand messaging is consistent across design and content, form and function, font and tone, you’re much likelier to make a sale–or, in this case, to get invited for an interview. Remember that the presentation of your resume and cover letter together are a way for you to self-brand. But if just one aspect, like font, is off, it could undermine the entire message, weakening every aspect of your introduction. If font and other visual and tonal elements (like resume design, formatting, paragraphs, graphics, and style choices like bold and italics) all give the same consistent message - such as “this applicant has the relevant skills,” “this applicant is reliable and dependable,” or “this applicant is creative and visually-oriented,” that message is likelier to stick in your reader’s brain. Other sources indicate that it’s not just the font choice, but the consistency of that choice with other aspects of marketing, that really makes the difference. Courier New and Georgia meant “maturity” in participants’ minds, while Agency FB was associated with rigidity and Kristen symbolized excitement. One study at Wichita State University, for example, showed that respondents associated fonts like Times New Roman and Arial with stability. There’s plenty of scientific evidence to prove that font affects consumers’ perceptions of a product or company, and employers’ perceptions of job applicants: You don’t have to take my word for it, either. Because everything they see about you will be written in your chosen font, it will make a much bigger difference than you might imagine!
When your name lands on an employer’s desk or in their inbox, you want them to come away with a great impression of you! They aren’t seeing you in person, and there are no other context clues to give them any other ideas than what you present them with–even something as seemingly small as format or font.
You’re selling yourself in every aspect of your self-branding, from content to timeliness and format. You’re designing for the recruiter’s or employer’s first impression of you with your cover letter and resume. When you craft your resume, think of yourself as a marketing team of one. Every aspect of an advertisement’s design, from the imagery to the layout, and the way the words appear on the page, should get a potential customer thinking positively about the product or service being sold. You probably didn’t imagine something traditional and straightforward, right? If you’re going to dive into a fairy tale universe packed with dragon-slayers and towering castles, you’ll probably expect to see a font with a few flourishes and curlicues.įont choice is a crucial part of any marketing team’s design. You wouldn’t expect a marketing team to use anything flowery, ornate, or thick and bold if they’re trying to get customers to think thin:
You probably dreamed up something as slender and condensed as the phone itself. What kind of design and font do you picture in the marketing materials? Imagine an ad for a sleek, ultra-thin cell phone. We'll also talk about why employers care about font choice and how you can use it to set yourself apart from the competition. In this post, I'm going to walk you through the 10 best fonts for your resume (and when to use each). But font is a key part of your first impression to recruiters and employers. When it comes to crafting the perfect resume to land your dream job, you probably think of just about everything but the font.
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